Mattias Forsberg*, Kristina Höök**, Martin Svensson**

mattias.forsberg@pharmasoft.com

{kia, martins} @sics.se

http://www.sics.se/humle/projects/persona/web/

Social navigation is an alternative to the prevailing methods for navigating metaphors. It utilises the fact that most information navigation in the real world is performed by interaction with other people. Based on literature studies and user studies on social navigation we have developed six principles that have to be taken into consideration when designing systems for social navigation in order to make the navigational experience more efficient, qualitative and enjoyable. The principles are Integration, Trust, Presence, Privacy, Appropriateness and Personalization.